eBay vs Depop vs Poshmark vs Mercari vs Vinted: Where to Sell Secondhand
Which marketplace suits which kind of item: who shops on eBay, Depop, Poshmark, Mercari, Vinted, Etsy and Facebook Marketplace, and how listings differ.
There’s no single best place to sell secondhand. Each marketplace has its own crowd, and an item that sits for months on one can sell quickly on another. The trick is matching the item to the people already shopping there.
This guide covers who shops where, what each marketplace’s listings look like, and how to choose.
The short version
| Marketplace | Tends to suit | Listing style |
|---|---|---|
| eBay | Collectibles, cameras, electronics, branded menswear, specific models and parts | Keyword titles (80 characters) plus detailed item specifics; auction or fixed price |
| Depop | Vintage, streetwear, Y2K and trend-led fashion for a younger crowd | Photo-led; a description with a hook and hashtags |
| Poshmark | Mainstream women’s fashion, bags, shoes, some home goods | Title, description and details; offers and bundles are common |
| Mercari | A bit of everything: home, toys, electronics, clothing | Simple listing: title, description, condition |
| Vinted | Everyday clothing at accessible prices, strongest in Europe and the UK | Short, honest descriptions; buyers expect quick, cheap postage |
| Etsy | Vintage items (Etsy requires them to be at least 20 years old) and handmade | Descriptive, story-led listings |
| Facebook Marketplace | Furniture, bulky homeware and anything better sold locally | Short local listings; often collected in person |
eBay
Who shops there: the broadest mix of buyers, including collectors who search for exact models, brands and part numbers.
What tends to work: cameras and lenses, electronics, collectibles, vintage tech, branded menswear and workwear, and anything with a specific model name. If a buyer would type a model number, eBay is usually worth a look.
How listings work: the title does most of the work, so spend your 80 characters carefully. Fill in every item specific (brand, size, color, material), because buyers filter by them. You can choose auction or fixed price.
Depop
Who shops there: a younger, fashion-led crowd who browse more like a social feed than a search engine.
What tends to work: vintage and streetwear, Y2K, band and graphic tees, statement pieces and anything with a strong look.
How listings work: photos carry the listing. The description usually opens with a one-line hook, then key details, then a few style hashtags. Clear, well-lit photos on a model or a clean flat lay make a real difference. See how to write a Depop description for a structure and templates.
Poshmark
Who shops there: shoppers looking for familiar brands, especially women’s clothing, shoes and bags.
What tends to work: recognizable mall and premium brands, handbags, shoes, and complete outfits that can be bundled.
How listings work: a short title, a description with measurements, and details like size and color. Buyers often make offers and bundle several items, so price with a little room.
Mercari
Who shops there: a general audience browsing a wide range of categories.
What tends to work: home goods, toys and games, small electronics and everyday clothing, especially items that don’t have an obvious specialist home.
How listings work: straightforward. A clear title, an honest description and a condition rating.
Vinted
Who shops there: everyday buyers looking for good-value clothing, particularly in Europe and the UK.
What tends to work: wearable basics and mid-range brands at accessible prices, children’s clothing and accessories.
How listings work: short, honest descriptions and accurate sizes. Vinted’s fee model has historically put more of the cost on buyers than sellers, but check the current terms in your country.
Etsy and Facebook Marketplace
Etsy is worth considering for genuinely vintage homeware, jewelry and decor. Its rules require vintage items to be at least 20 years old, so only list there when you’re confident of the age.
Facebook Marketplace is often the easiest option for furniture and anything heavy or fragile, because buyers collect locally and you skip shipping.
How to choose for a specific item
Ask three questions:
- Would a buyer search for it by name or model? If yes, start with eBay.
- Is it about the look more than the label? If yes, try Depop or Poshmark depending on the style and the brand.
- Is it big, heavy or fragile? If yes, consider selling locally.
Then look at what’s already listed. Search each marketplace for similar items and note how many there are, how they’re priced and how the clearest listings are written. Remember that asking prices aren’t the same as sold prices.
Listing on more than one marketplace
Listing the same item in several places can help it sell faster, but it adds work:
- Adapt each listing to the marketplace. An eBay title isn’t a Depop description.
- Keep measurements and condition consistent everywhere.
- Remove it everywhere the moment it sells so you don’t sell the same item twice.
Before you list anywhere, measure the item properly and describe its condition using the terms buyers expect.
Questions
Which marketplace is best for selling clothes?
It depends on the piece. Trend-led and vintage streetwear often suits Depop, mainstream women’s brands and bags often suit Poshmark, and specific labels or older menswear often do well on eBay, where buyers search by brand and size.
Should I list the same item on several marketplaces?
You can, and many resellers do. The catch is keeping track: when it sells in one place, remove it everywhere else straight away so you don’t sell it twice.
Which marketplace has the lowest fees?
Fees change often and vary by country, category and how the buyer pays, so any comparison goes out of date quickly. Check each marketplace’s current fee page before you price an item.